Below is a short list of what content marketers will need for 2014.
==> A content strategy that identifies audience, messages, timing, tone and channels. A strategy is designed to meet both project goals and audience interest. How will you use short and long-form content?
==> A schedule in the form of an editorial calendar that includes topic, writer, sales stage, keywords and due dates. The calendar keeps you focused.
==> Distribution channels that extend your content reach. Think about how you will deliver video content and slides, or sponsored content through trade publications.
==> Multimedia format to freshen more than your visual appeal. Go beyond the infographic to include sound, audience interaction and demonstrations.
==> Technical knowledge that leads to measurable results. Use your data to target, segment and personalize your content. Know what’s working and what is not.
If you are having trouble wrapping your arms around this short list, we at Content For Biz provide content writing services that will help you have a fabulous new year. What’s on your short list?