You know what needs to be done to grow your publication, but doing it with existing staff in a competitive market can be a challenge. Content For Biz allows you to tap into the resources you need, when you need them, without adding costly overhead expenses. We manage special projects that bring you closer to your readers and advertisers.
Reach Out to Agencies and Advertisers
Educating customers on your market is one of the best ways to introduce your publication to advertising agencies and marketers. Instead of calling a sales rep, many marketers today prefer to do their research online. Content For Biz can position your brand as a leading source of market knowledge through informational blogs, enewsletters, well-researched whitepapers and data driven media kits. Turn your research into effective lead generation and sales tools.
Market Special Issues
After the editorial calendar is written for your publication, remind busy ad managers why they need to be advertising in a particular issue. Issue promotion creates awareness of your publication’s niche, editorial approach and value-added offerings. Content For Biz helps publishers promote special issues, buyers guide, reference guides, and special supplements. We write the copy, manage production and work with you to deliver a strong message to advertisers.
Events bring readers and advertisers face-to-face, and provide an additional revenue stream to your publication. Yet, events can be time-intensive to manage and promote using existing staff. Content for Biz helps fill the event planning gap with content strategy, content creation, social media and on-site services to fill the seats and satisfy sponsor goals.
Most publishers say that one of the items on their “wish lists” is to expand social media to have a stronger presence online. Content For Biz will help you develop a strategy around shareable content that connects you with potential customers and industry influencers. We will work with your team or independently to help you capitalize on the benefits of social media.
Is one of your goals to be the most quoted publisher in the mainstream media? Content for Biz can help you develop a comprehensive PR plan to ensure your editors are the leading sources for your industry.
Create Custom Content
Expand your custom content services and revenue without adding overhead. Content For Biz will work with your advertisers to develop engaging print and online content targeted to your publication’s audience. With more than 20 years of experience in custom content development and project management you can trust us to meet the needs of your best or most challenging customer. We’ll support your team to provide whatever services you need: content development, project management, writing and design.
Get the expertise you need to grow your business in today’s competitive market.