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Web copy needs to change with each new product launch, company initiative or re-positioning. Consistency and tone reflect your brand and its promise to customers. Copywriting is a craft that makes reading a pleasure, a resource and an invitation. We combine the science of search with the art of writing to deliver more traffic and more conversions.
A Six-Step Process for Website Copywriting
Creating website copy that works requires a process. Our clients receive customer-focused, task-oriented content that informs, engages and delivers.
- Conduct competitive and industry research
- Audit existing content, identify core messages and tasks
- Research keywords and competitive rankings
- Interview customers for their point of view
- Interview client subject matter experts as sources for original content
- Write search engine optimized copy, title tags and meta descriptions
We’re not done until our clients are 100% satisfied.