When making decisions about content, switch perspectives. Listen to others’ ideas. Studies suggest that switching perspectives helps decision makers produce superior judgments to the ones they would otherwise have made.
In an article in the Content Marketing Institute magazine titled Content We Crave, business strategist Scott Aughtmon created a list to show what kind of content appeals to audiences across the globe and beyond time. What I like about this list is that it provides perspectives that may be outside the realm of traditional content marketing. Here are Aughtmon’s suggestions for creating content that gets attention, is memorable, and most likely to be shared.
Reminds us life is short
Reminds us dreams can come true
Gives us faith to believe for bigger things
Reminds us that we matter
Reminds us of the overlooked forgotten basics
Has unexpected twists
Tells a story
Takes us on a journey
Inspires us to action
Makes us laugh or smile
Makes us cry
Reveals a secret
Encourages us to never give up
Reminds us we are one of a kind, live that way
Reminds us that there is more
Confirms our assumptions
Challenges our assumptions
Educates while entertains us
David defeats Goliath
Gives us a fresh point of view about common things
Companies need to create fresh content. The people who are searching for, assessing, buying and owning their products are looking for information and connection. To build a better brand, add different perspectives when making your content decisions.