One of the ways quality content can work in Internet marketing is to position your company as a knowledge center. Your knowledge space supports your brand and your customers’ need for information. Planning, creating, and publishing relevant content serves as a pathway for successful Internet marketing.
3 Best Sites for Tracking Content Trends
Track content trends with these 3 best sites to stay current, find topic ideas to write about and learn what terms people are using to search the Internet.
How to Convert Customer Knowledge into Content
For knowledge to become a true company asset it needs to be enhanced, managed and effectively used as content.
Content Strategy for Information Overload
To be memorable, studies show your website content should encourage some contemplation and reflection. Saving the best for first positions your content well for rapid readers. It also provides the reader with context.
List Six Traits You Like About Your Customers
Going from pain to passion requires uncovering what traits you like most about your customers and what your customers like most about you. I discovered in informal interviews with B2B companies that these were traits they liked best in their customers.