As a content writer and strategist I go through a lot of information every week. I rely on my own systems (using various methods for filtering the glut including Google Reader that I described in another post). I keep them in a “Smart Ideas” file. I remember some content from mere memory. Smart ideas don’t grow easily but this week’s plums were there for the picking.
From the Supply Side Community forum Alissa Marrapodi, managing editor for Inside Cosmeceuticals, writes:
“The consumer is driving the cosmeceutical market. No longer are manufacturers introducing niche markets and suggesting consumers’ needs proactively; but the consumer is putting their demands out there via social media, etc., and manufacturers are now reacting and responding to consumers. The shelves are not setting the trends; consumers’ demands are…A total of 63 percent of purchasing is driven by beauty blogs.”
From Seth Godin’s blog post on How to be Interviewed:
“If your answers aren’t interesting, exciting or engaging, that’s your fault, not the interviewer’s. “ He also says that interviewees don’t need to take every question posed literally. Redirect and talk about what you care about.
From a live conversation with Investment Banker Doug McConnell:
After a meeting with owners of a B2B company start up, Doug said to me: “It’s good to have an outside source filtering industry information to them. Entrepreneurs tend to become insular, only seeing what they want to see.”
Questioning Smart Ideas
Sometimes I ponder questions posed in an article, even when it’s the smartest sounding idea. In her article, A Better Way to Get Vitamins, Anita Marlay, R.D., L.D. writes: “Really, wouldn’t eating an orange for a snack make better sense than eating a processed fruit snack with added vitamin C?”
It would seem so, but another choice is emerging through the fast growing Functional Foods industry. Commercial organic farm operators that pick fruit when it’s ripe and freeze dry it immediately can create powerful antioxidant rich compounds. New ORAC (total antioxidant capacity measurement) tests show a fresh plum has an ORAC value of 9.49 (per gram); compared to a dried plum (prune) with an ORAC value of 57.7 (per gram). The same is true of grapes. Fresh grapes have an ORAC value of 4.46 (per gram) versus dried grapes (raisins) which have an ORAC value of 28.3 (per gram).
What makes sense is that drying removes the water and concentrates the antioxidants. Bio technology firms are positioned to partner with companies to offer new food or beverage products that are not only convenient but lend scientific support to the effects of added nutritional ingredients. That’s a long answer to her question, but sometimes it’s good to stop and think about what you know.
Do you have a smart ideas file? How do you retain those you’ve read or heard?