For knowledge to become a true company asset it needs to be enhanced, managed and effectively used as content.
Writers Need Answers Before Content Creation Begins
What happens before and after content creation may be just as important as the act itself. Content creation is a process.
Write Your Company History in 6 Sentences or Less
Because people scan web copy your company history needs to be chunked into simple paragraphs of six sentences or less by topic, event, or key dates.
Address Fear of Change With Benefit-Filled Content
What kind of content can address your customers' fear of change? Try these approaches to help them act with confidence.
Content Strategy Applies Focus to Content Creation
When a business loses focus on its content, a content strategy is needed. Erin Kissane, author of The Elements of Content Strategy, believes there is only one guiding principle of good content: “It should be appropriate for your business, for your users, and for its context.”