Newsletters need more than news to get read. Include useful information your audience can act on. Speak with the voice of an insider, add relevant resources, offer something special for your readership, and measure to learn what your audience is most interested in.
Should Content Keywords Change With the Seasons?
Some keywords are more effective than others at a particular time. Identifying Internet search patterns via keyword terms can reveal what word choices are better to use and when. Changing or adding keywords in response to these seasons can drive more traffic to your online sites.
Content Observations at SupplySide West Trade Show
More than 1,300 exhibitors in the food & beverage, nutriceutical, and cosmeceutical industries shared product and service innovations at the SupplySide West trade show in Las Vegas. Exhibitor booths were filled with content that appeared mostly in traditional print form. The messages were targeted around several themes that reflect industry trends.
How to Personalize Your Business Content
Business is personal. Business content often is not. Because it’s people who buy and sell products and services it’s time to personalize the message. Companies are unique, just like the faces behind the desks and the voices on the phone are. You may need to dig below the surface to reveal what’s authentic. What is some times allusive for companies may be just what customers respond to most.
What’s in a Company Name? Better Business Opportunity
The best company names are easily recognized, memorable and strategic. The Internet allows companies well named to position their brands better across the globe. A new, distinctive company name supported by quality content and key words can boost visitor engagement as never before.