I wanted to know more about George Nakashima’s work so went to his website where I learned about him, his family and their act of product creation. There are many lessons on this site that go beyond woodworking. The content engages visitors by paying homage to the man, materials and craftsmanship.
Steal the Voice of Your Top Sales People for Web Content
The way information is presented on websites is changing. In part due to the increasingly social aspect of client/customer relations created by social media channels such as Facebook, Twitter and LinkedIn. For this reason, listening to the voice of your top sales person can give insight on how to write content for your business website.
2012 Content Strategy Trends for B2B
B2B companies will continue to rely on quality content in varied forms to differentiate themselves and their products during 2012. The website is still home base for most companies, but social media and branded content are augmenting their online presence. Marketing budgets are increasing in these areas.
Two Examples of Words That Fit
In the content writer trade, words that fit are problem-solving products. They support innovative thinking and offer new perspectives in an easily digestible form. Words that fit expand usage rather than restrict. Below are two examples that roam outside the range of dogma but remain in the realm of reason. They use words wisely.
Content For Biz Most Popular Posts In 2011
The Content For Biz most popular posts for 2011 surprised us in some ways. The list contains how-to’s, but also an industry specific post. The favorite topics reflect our position as journalists who understand content marketing. The most popular posts reference audiences, press releases, content strategy and credible sources as well as methods.