Before conducting customer interviews know how you can build better content and basic interviewing techniques. Interviews are a great way to obtain information for creating personas, customer-centric content, case studies and testimonials.
Content Strategy Insights of the Week
Here is a digest of interesting insights on the topic of content strategy published this week on the Web.
How SEO Writers Boost Content Impact & Measure Value
Under the hood (SEO) aspects of content raise its value as an asset. SEO content writers know the rules of search engine optimization and apply them to boost the impact of their clients' content. Copy writers and clients like optimized content because it can be measured. They can see what is working and what is not and adjust as needed.
Business Storytelling Sidesteps Objections
Stories engage and are easy to remember. Public speakers, politicians and marketers have long known the power of story. When it is authentic, relevant and useful a story builds trust and shares values. It can also overcome initial objections to being sold to.
Grow Content Ideas from Supply Chain
Finding and sharing content from your supply chain can add credibility to your site, show support for your suppliers, and educate your website visitors.