The strengths of distributors, suppliers and manufacturers can differentiate companies from their competition. Content that positions your company as a wise decision maker in this regard can influence website visitors. Look no further than your own supply chain to find content ideas that create confidence.
Information about your supply chain can show what niche markets you serve, how you operate efficiently, what makes you resilient, talent you are associated with, and how you keep your standards high and consistent.
For example, the choice made by a consumer on which restaurant to go to may rely on many factors such as age, food style preference, or décor. The restaurateur’s supply chain reflects the market segment and helps differentiate the restaurant.
If an establishment is made kid-friendly by providing foam mat play areas, the manufacturer’s website should describe the safety and durability of the mats for children. An ingredients supplier website copy should describe how the ingredients are cultivated and from where. When design is important, website copy can include a portfolio of restaurant designers that resonate well with a particular customer segment. This type of content answers questions, is targeted and customer focused.
Include cost saving and inventory management decisions made by your company that have a positive result for your customer. Your supply chain is collaborating with these decisions. Why?
Having a variety of resources to call upon ensures that customers will be served. You may or may not include names of companies. But briefly describe their capabilities and your relationship with them in terms of years or volume.
When consistency is important, describe how standardization solves problems for customers. How do you make sure the widgets within the widgets are aligned properly each time? Address issues on how you preserve quality, consistently.
Finding and sharing content from your supply chain can add credibility to your site, show support for your suppliers, and educate your website visitors.