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2 Comments on “Need Original Content? Trust Your Writer”

  1. Jen McGahan (@JenMcGahan)
    Mary, you're right, the creative sees things a little differently. We love clients who trust us to do our work independently. I also really like collaborating with a client to make sure I understand their company vision and goals. I find my creative work is better when I am made part of the team. These are the most interesting projects and relationships! Mutual trust. :)
  2. Mary Klest
    Hi Jen, Collaboration is key while working on a content project. When appropriate, I think it's good to go beyond the marketing department and see how things really work. Talking with customers is also helpful. It lets the writer know what they value. As you say, this requires mutual trust. The end product is always better when such a relationship exists.

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