Do B2B companies understand the importance of their content during the holidays? I didn't think about it until I read Steve Keifer's blog post on the GXS website. He's Vice President of Industry and Product Marketing for the company.
Can an Online Product Demo Help Your Sales?
Is your sales force sending mixed messages? Are your marketing materials gathering dust in the reception area? Do you want your content to sell products? A product demo can generate qualified leads and be shared on multiple platforms including sales team laptops and YouTube. Product demos can help ensure a consistent message and maximize your return on investment by engaging your prospects.
Five Tips on Web Writing That Engages
Web writing that engages allows visitors to quickly find what they need, reduces task errors, is memorable, and leaves the visitor feeling satisfied. When you optimize your content for easy consumption, you entice. When you educate, you build trust. When you differentiate, you become memorable.
Can Neglected Websites Be Saved By Content Strategy?
A first step to re-invigorate a neglected website is to conduct a content audit. Is your content still relevant and useful? Fill the gaps and eliminate old, ineffective content. Is it meeting your goal? Prioritize. To prevent future neglect, create a process for updating and assign appropriate people to execute your content strategy.
If You Want to Rank, You’ve Got to Yank
A “get-by” content strategy can be harmful. It can hurt the company’s reputation by wasting visitors’ time and can actually lower their ranking on Google. Even one dud page amongst stellar pages can drag them down.