Rather than react to what’s going on around them companies are creating their own news cycle inexpensively and effectively through press releases. You can too.
Content Everywhere: By Land, By Sea, By Air
Everywhere I go now there is likely to be some content vying for my attention.
What Do Content and Robust Seniors Have in Common?
When robust seniors were asked to share their top ten tips for productive aging I immediately saw a correlation between their advice and how good content supports the health of a business. Is your company aging well? Use this shared wisdom from seniors to revitalize your business content.
How to Prioritize Your Content
Information needs to be served quickly and accurately to be effective. Some companies stick to a consistent schedule of key messages. Others rely on intuitive thinking. Others get lost in a sea of reactive response. The result may be an outdated website, missed opportunities to engage audiences and failure to influence.
Take Advantage of “Halo Effect” in Content
The halo effect describes how one characteristic can affect the perception of another. If you have a beautifully designed website, chances are its content will be viewed favorably as well. Such influence impacts how the whole company is perceived. The opposite is true too.