Think of a well-packed suitcase. The size limits its capability, but not its function. Constraints can be good especially if you need to carry your bag from place to place or when you need your content to travel well in all conditions and across channels. By that I mean gaining attention amidst the flurry of headlines, tweets, posts and images that fly past us each day. We are all confined by time and space. So my thought is to use it wisely. Like the suitcase, you need to pack your content well.

Many people won’t believe that you can pack for a weeks-long trip in a carry-on bag. But this video shows you how to do just that – pack light and right. The same holds true for your content. You can say a lot with few words in a quick channel (think twitter) when the words are chosen for a particular audience or experience.

You may find that at first the pant legs and shirt sleeves are hanging outside the bag. But with the proper fold and sequence of garments the secret to the process becomes apparent. Writers are your content packers. They know how to structure and edit content.

The next time you need to inform, educate, entice or engage an audience, hire a qualified content writer to create and spread the word. In the digital world your content can travel fast from network to network, blog post to website, or image to email. Whatever route it takes, pack it right.