I condensed the following ideas from a conversation started by Jenna Bresnahan on the LinkedIn Social Media Marketing group. She asked: “What are some strategies to get people to ‘Like’ your business Facebook page?”
Jenna got 107 comments to her question at the time of this writing. Here is what I took away from the wisdom of this crowd. Most of the comments fell into the following categories.
Contests, Promotions, Giveaways
Offer to donate $1 to a worthy cause for every one who “Likes” the page.
Look at Facebook’s Promotion Guidelines before starting a contest or promotion. You need to get contact information to enter a contest using third party vendors (Google Docs).
Offer passes and free entry to webinars, downloadable white papers.
Initiate a FB lottery by emailing contacts a randomly generated lottery number and ask them to visit the page on a certain date to see who wins. Offer a $200 gift card to the winner.
Give away a popular prize and create a dedicated landing page that promotes the offer.
Find similar companies that will combine efforts and support each other by posting on each other’s walls.
Support and initiate interaction between the people visiting your FB page.
Start a word of mouth campaign via email. Follow up by inviting all employees to “Like” the business page and invite their contacts to do the same.
Share your links to groups on LinkedIn
Use Facebook’s network feature.
Encourage reciprocal “Liking” from other businesses relevant to yours.
Ask people to “Like” your business page on the profile page and other social sites.
“Like” other businesses first, add value to their page and they will start to need you.
Repost content from your followers.
Spend a few bucks on “Sponsored Stories and Ads” to target the people you want to join the interactive community.
Promote free community events through FB ads. At Facebook advertising you can create an ad, identify your target audience, set your own budget for CPC or CPM.
Use your other social media sites to promote your Facebook page. Try a twitter hashtag.
Post relevant content consistently. Daily interaction is required.
Add a welcome page. Wildfire offers a free app for this.
Understand your audience and their culture
Brand, target, differentiate.
Integrate your Facebook page with the overall marketing plan. Prepare your content while remaining spontaneous.
Add a gateway ao users cannot see your content until they “Like” your pages.
Use keywords and keyword phrases.
Create a mobile app that links to your Facebook business page.
Several people recommended reading this post from Social Media Examiner.
Add the “Like” button on your website. Use a QR code for your FB page.
Include polls. People like answering simple questions.
Add videos and photos.
Whatever method you use keep those who do “Like” your business page engaged with the content and each other.