A new study from Focus Research ranked types of content for their value to supporting marketing objectives. Thirty-nine percent of B2B marketers responding cited blog posts, giving it the top ranking. Webinars were not far behind – gaining 37 percent of the “vote.”
Industry whitepapers had a strong showing among B2B marketers as well. Thirty-one percent of B2B marketers named them “most valuable.”
Online content that is valuable to prospective prospects generates sales leads. Blogging is one of the best ways to get that content found. Are you leveraging the power of blogs and webinars to generate B2B sales leads?
What are the biggest obstacles to blogging at your business? Lack of writing expertise? Lack of time? Lack of management support for blogging?