Before creating a Facebook business page it is a good idea to know what content you will need. Think ahead about which photos, text, slides, or video will represent your company well. Responding to prompts and fill-ins at the time of creation may not get you the best results. Prepare and prosper.
A Facebook business page invites you to show the human side or at least the human interest side of your business. Chances are many of the people who work at and buy from your business are already using Facebook. Below is a description of the content Facebook requests for setting up your business page.
Add an Image. Upload your company logo using a file format that flatters your design. For example:
GIF = Large areas of flat color
JPG = Lots of variation in color, e.g., photo
PNG = Levels of transparency
EPS = Images, drawings
The ideapaint Facebook business page includes a logo, tag line and website URL.
Basic Information: This information appears when a visitor selects the “Info” link on the page.You may add content for each of the following prompts:
- Name: You won’t be able to change this name after getting 100 “Likes”
- About: This wording appears on your Wall page with a link to the “Info” page.
- Company Overview: A concise, benefit filled description of what you do and who you do it for. Use your keywords in the Overview.
- Mission: Be concise. The Salesforce business page reads: “The End of Software.”
- Awards: You can link to your website if advantageous to do so.
- Website: List all of your websites, including blogs.
Add Photos, Events, Videos & Slides. Remember this is a business page. Use each of these selectively to promote your company.
As administrator of the page you can click on the “Edit Page” button in the upper right corner to change information.
See Eric Vreeland’s good examples of B2B Facebook business pages on the Hubspot blog. Share other content rich B2B sites using the comment button below.