Mobile use is big and getting bigger. Does your content scale for delivery through smart phones and tablets? This requires content that changes according to how it’s being viewed. The Just Salad website, as explained by its creators at CommandC, is a good example. The project retains one set of files and one site but displays content differently on a wide variety of devices. This is referred to as responsive design. Companies responding to mobile users need for information are making good content decisions.
As of today, AP Images customers can buy editorial, rights-managed and royalty-free images, including those from Fotolia on APImages.com. They describe themselves as “the industry’s first one-stop-shop for all imagery needs.”
Long Form Journalism on Websites?
Corey Lewis at original9Media interviews Xconomy blogger Curt Woodward about the tech blog’s editorial strategy. They see the big picture, lead rather than follow, and dig deep. Says Woodward, “… there’s an enormous hunger for coverage that is more insightful and takes a minute to reflect on things.” Having worked for years as a journalist Woodward describes the many roles assumed by a blogger including that of publisher: “It’s got to be part of your workflow now. You finish, you publish it yourself and you re-publish it through all the distribution channels so that people can see it.”
How to Build a Website
Here’s a content strategy roadmap for how to build a website from content strategist Kristina Halvorson at Brain Traffic. The slide show presentation covers substance, structure, governance and work flow.
Kevin Cain wrote this post for the Content Marketing Institute: Is Your Content Supporting or Sinking Your Thought Leadership Efforts? He bemoans overused words such as thought leadership, but if you are going to use it, use it in a proper context. Thought leadership, he writes, is bold, takes a stand, is original, credible and able to forecast the future.
NRA Show App Delivers
I must commend the organizers of the National Restaurant Association for creating a very useable app for their international show being held in Chicago this weekend. I was able to find and select exhibitors and education sessions and view my selections on a created schedule very easily. Saves time and makes me thrilled to be attending the show.