Building strong relationships with clients will grow revenue as well as rewarding experiences and referrals. The best content for staying connected with clients may be surprising. Here is my list for the best content for client contact programs:
Maintain appropriate information on each client and this contact program is easy to follow. Include:
Contact Name: (add name they like to be called by)
Title:
Company Name:
Job responsibilities:
Phone number:
Email address:
Street Address:
Website:
Birthday:
Spouse name:
Children’s’ names:
Hobbies/Recreation:
Organizations/Affiliations:
Other:
At a minimum, organize client contact information in e-mail applications such as Address Book for Mac or Outlook for Windows. Categorize your contacts into Groups for different kinds of clients, vendors, and service providers. There are lots of good choices for contact management software as well. The best content for client contact programs is delivered personally and consistently. This keeps you in the midst of their world. In a crowded marketplace, that’s a good place to be.
Are there other forms of content you have used to stay connected with clients?
