Lessons to be Learned from Pinterest’s Success

• 12 years ago

Pinterest is taking the social media world by storm.  The site that allows members to “pin” images, videos and other objects that they love to their pinboard, skyrocketed to No. 3 behind Facebook and Twitter, according to a recent released Experian Marketing report.  With predominantly female members, the site has a different audience profile than other social networks.  The most popular categories on the site include home, arts & crafts, style/fashion, and food.  According to RJ Metrics,  food is the fastest growing category on the site and the most likely topic to be repined. (Take note food service marketers).

The simplicity of sharing Information is key to Pinterest’s success. Pictures communicate quickly and easily.  Organized by topic, rather than social connections, Pinterest makes it easier to share with more people.  There are some lessons B2B marketers can take away from Pinterest’s success.

Add Visual Interest to Your Brand

Work to improve your brand’s visual interest. Photos and graphics draw attention. Look for interesting ways to showcase your products. Photograph products being used in different environments, create a video, or ask customers to share their images. Develop a visual content strategy.  Never miss a photo opportunity. Use professional graphic design to enhance copy and data. If sharing information or a report, create an attractive cover image to promote the contents.

Some shining B2B examples include Constant Contact , which adds visual interest with graphic design and GE, which uses stunning photography.

Make Sharing Easier

Consider adding sharing features to more areas of your website, so visitors can share  all types of content. Place sharing buttons close to content. Ask followers to share your content.

Will you be adding Pinterest to your social media buttons?