About market intelligence, Carter said: “My favorite saying is that analytics is the ‘new black.’ ” Carter also talked about identifying influencers, those 15% who influence the rest of a company’s clients. “You really need to look at those who have the most influence in a particular subject matter area.” She discounted identifying influencers only by their number of followers. Look for engagement.
On the Business2Community site, a post by Omar Zaibak Top 10 Customer Service Trends for 2012 highlights how companies are giving priority to customer experience efforts. The top five customer service trends cited include: mobile, social media, community-based service, the Cloud and customer feedback. You can download a full report from the site.
Does your company have a blog? If not, maybe it’s because no one is comfortable writing for your audience. In her post, The 3-Step Process for Creating Your Blog Voice, Lisa Barone at Outspoken Media, Inc., gives this advice: Know who you are blogging for, know who you are, and know what already exists.
Other business trends highlighted this week came from social media maven Mari Smith who created a video titled 7 Social Media Trends, John Viera, director of Sustainable Business Strategies at Ford and CEO Rieva Lesonsky on Open Forum who identified 3 Hot Market Trends: Weddings, Educational Support, and Plus-Size markets.
As you can see, content business trends revolve around effective communication. Get your content right and you will connect.
