Them: “We want to be on the first page of Google. We want our visitors to act.”
Me: “If you want to rank, you’ve got to yank low-quality content.” Then my follow up question: “Why is the content there if it’s not working for you or your visitors?”
Them: “We needed something to fill the page.”
Me: “Was it created by someone who knows how content works?”
Refrain: “No. We needed something.”
Their “get-by” content strategy can be harmful. It can hurt the company’s reputation by wasting visitors’ time and can actually lower their ranking on Google. Even one dud page amongst stellar pages can drag them down.
Regarding his company’s search algorithm, Google software engineer Amit Singhal wrote on the Google Webmaster Blog:
“One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.”
Don’t miss a chance to impress your visitors while raising your rank. Yank the bad stuff and replace it with relevant, engaging, high-quality content. Need help?
