Should Content Keywords Change With the Seasons?

• 13 years ago

Truth is, many buying cycles are seasonal. Some keywords are more effective than others at a particular time. Identifying Internet search patterns via keyword terms can reveal what word choices are better to use and when. Changing or adding keywords in response to these seasons can drive more traffic to your online sites.

For example, a landscape maintenance company might include the following keywords: weed removal, herbicide application, fertilizer application, watering and/or gardening. But what words should be emphasized in content and when?  Google Insights can show the way.

The result of the search criteria above appears in the graph below based on Search Terms (keywords). After viewing this data the company is smart to include “landscape maintenance” throughout the year but emphasize those words in their content during the month of May when search traffic peaks for that term. Searches for “fertilizer applications” peaks in April and “weed removal” during the month of June so content should emphasize those terms then.

Google Insights lets you search by location and time ranges (months, years) as well. International suppliers and distributors can understand what keywords in content rank highest worldwide, in a targeted country, or nearest city during the last month or year.

Content writers who know how to use these tools provide a strategic advantage in meeting business objectives and audience interests. Staying nimble with content keyword use keeps your business upfront throughout the seasons.  What do you think?