Mail Chimp shares best practices for writing email subject lines. In this case information is based on survey data, but insider knowledge could work just as well.
Create a story around the stars of your industry. What is the best practice and who does it best? Select your winning subjects and create a slideshow around them. Business Week’s Customer Service Champs combines short but effective copy with an interesting graphic.
Ask the experts how they would address a particular best practice. This blog post from Green Biz provides expert tips for a greener fleet.
There is something irresistible about rules. They provide information in a simple and easy-to digest format. Rules are a great way to promote the safe use of a product . Check out these new rules related to food safety.
Talking about mistakes is a round about way of demonstrating best practices. For commercial real estate agents content might be titled “The Five Biggest Mistakes when Leasing a Commercial Property.” Business decision makers want to know about real world failures so they can avoid them.
As a marketer and content writer focused on foodservice and construction, I see plenty of content opportunities missed. It’s no longer enough to have a nice website, you need content that will continue to draw traffic and qualified leads. Best practices may very well be your best content. If you don’t know where to start, call us.