What’s your social media strategy? If you feel as if you are talking and no one is listening, it’s time to consider a new strategy. .
Here are 10 things you can try.
1) Include a compelling call to action. If you want me to like you, give me a good reason why? Keep your message front and center. Offer an incentive.
2) Try something fun. Ecyler produces a weekly 30-second series called “Crush that Can” which highlights fun ways to collapse a can for recycling.
3) Demonstrate your product or service with a video. At StellaDot company founders showcase all the feature of their fashion products and how to wear them.
4) Launch a contest. Western States Cat held launched a heavy equipment rodeo at 12 locations across its territory. Participants competed in five event and the winner from each location will compete for a championship. Share the news on your Facebook page.
5) Seek out legitimate feedback on your products and services. Conduct a survey asking readers a simple question?
6) Have employees tell a story about what they do for the company.
7) Offer discounts for involvement. Offer a discount if they post of a photo related to them using the product. Threadless allows users to upload photos of their own t-shirt designs.
8) Promote community content if you are a local business.
9) Give them something for sharing with a friend.
10) Respond to posts in a timely manner. Thank your fans for contributing and call them by name..
Let me know how it goes.
