Here’s a simple question: Why is it so hard to create quality content?
Often, little attention is paid to what is being published. We see the same thing over and over again. Anyone can copy. If you want to generate better online leads and engagement, create custom content that expands upon your experience with the customers you serve. Harness what professional writers and researchers know about quality content. Then reach for new heights of creative achievement that differentiate you in a crowded market place.
Content isn’t just for websites. It is a part of your brand. It should offer a pragmatic promise not pie in the sky. Content moves across all your communications channels, including blogs and social media. Suppliers, manufacturers, distributors and buyers may depend on it. Use your existing body of knowledge to find creative solutions. Replace caution with curiosity. Listen to learn. Unleash your story telling ability.
Creativity includes process and technical ability. Below are some recent posts from Content For Biz that explore the process on how to create (not copy) quality content.
How to Convert Customer Knowledge into Content
How to Find Credible Sources for Articles, Blog Posts and Whitepapers
Writers Need Answers Before Content Creation Begins
Tell an Authentic Story
Worst Sentences Fixed
Why Tone & Mood Matter in Custom Content
Q&A Becomes a Custom Content Star for Mack Trucks
Not everyone is creative. It is estimated that only 30% of the population falls into this category. In his book, A Whole New Mind, subtitled: Why Right-Brainers Will Rule the Future, author Dan Pink suggests that ingenuity and creativity will be more valued in the future because these traits cannot be computerized, outsourced or easily reproduced at a lower price.
Your content kettle should be stirred regularly. Add some spice. Where do you look for creative inspiration?
