Does Your B2B Company Blog Need a Makeover?

• 13 years ago

You start a company blog to increase web traffic by sharing industry knowledge and perspectives. Understandably content development should be your primary focus when launching a B2B blog.  But once your company blog is up and running and your content is flowing smoothly, it’s a good idea  to take a step back to examine the blog’s effectiveness.  Are visitors subscribing? Are they sharing your info? Are they clicking on other areas of your website? Are you getting as much search engine traffic as you could?   If  the results aren’t what you think they could be,  you may be in need of a blog make-over?  Here are some questions to help you find out.

1)      Is it easy to subscribe?

Put your subscription box in a prominent place and allow visitors to subscribe vie email or RSS feed.

2)      Do you offer an incentive to subscribe?

Encourage subscriptions by providing an offer for something useful and valuable. Create a landing page with the offer and an easy signup process.

3)      Do you make it easy for people to share your information?

Include buttons so posts can be shared on Facebook, LinkedIn and Twitter.

4)      How does your blog read on a mobile device?

Mobile usage is growing dramatically. WordPress now has some plug-ins that will do this for you, or consider a new theme that is already mobile friendly.

5)      Do you encourage people to visit other areas of your site?

Once someone’s interested, get them to stay longer on your site by promoting some of your most popular posts.

6)      Are you optimizing posts for your keywords?

Learn how to write titles and metatag descriptions to improve rankings on search engines.

7)      Do you make it easy for people to learn more about your services?

Provide links directly to your services or products. Make it easy for people to buy.

If you answered “no” to any of these questions, you could probably benefit from making a few changes.

For a complimentary review of your current blog email me.  We’ll be happy to provide you with some suggestions for a blog makeover. Content for Biz can help you take your blog to the next level.