The day of the week also impacts reading on mobile devices, with more mobile usage over the weekend. You can download Return Path’s report “Email on the Move: The Future of Mobile Messaging” from their website.
Fantastic. But what if your email provider doesn’t do this? You are not completely out of luck. I like these tips from the experts at Click Z:
Create an HTML version that uses a limited number of images and includes primarily text designed in single column format. Most smart phones have a screen size of 320-420 pixels.
A long subject line will push your message down. Include a benefit right in the subject line.
According to Click Z, a typical adult finger covers 45 pixels when pressed against a mobile screen. Make sure your calls-to-action are padded with at least 10 to 15 pixels to avoid problems when customers tap on a link.
The good news is that once the technological barriers are worked out, B2B buyers will have access to your emails from virtually anywhere. Keep a close eye on your stats to see when the majority of emails are opened, because a growing mobile audience may change what you know to be true about the best time to send. Make sure emails are sent from a well recognized name within your company, as this is a key factor in determining what gets opened.
From there, it’s up to the content writer to offer a clear benefit for reading. Presenting benefits sooner rather than later seems even more important for small screen viewers.
What else should content writers know about viewing email on mobile devices?
