The seasons can be a source of inspiration for content appearing on your website, blog or email newsletter.
When spring weather hits, contractors are in full-blown work mode. With increased competition for jobs, contractors are looking for new ways to reduce their operating costs. Here are just a few spring-centered content ideas for your contractor customers:
With the cost of diesel fuel running averaging nearly $4.00 per gallon nationwide, this is a clearly a source of pain for contractors. By publishing information on reducing fuel consumption, such as strategies for reducing idling times, preventative maintenance, operator training, and fuel efficient technologies, you are sure to add value to your relationship.
Illustrate savings through actual case studies and get feedback from other contractors on what strategies really work.
Construction is one of the most dangerous careers and safety information is always a top interest among contractors. Your customers will appreciate coverage of timely topics related to seasonal conditions. Spring hazards include electrocution as well as slips and falls due to wet, slippery conditions. Design the content so that it can be easily be used in the field, with a place to list those who attended the safety talk. An English and Spanish version is also helpful.
What’s on your content calendar for spring?