The Word Hog relies heavily on copy to convey a message. In this example, too many choices and too much reading slows the laptop buyer down.
http://www.toshibadirect.com/td/b2c/laptops.to
DO BE … A VISUAL THINKER
Use graphics to support the text and guide the user through the decision-making process. On this page from Lenova, the bold red and blue boxes and the graphics below serve to separate Professional Grade computers from “Lifestyle” choices. Two choices vs. twenty makes for a much better user experience.
