Persuasive B2B White Papers
When it comes to generating sales leads, white papers have proven their worth with B2B marketers. A recent Content Marketing Institute study showed that 51% of B2B marketers used white papers.
Designed to persuade or educate potential customers, a fact-filled white paper is usually a five- to eight-page report covering a single issue, problem, or competitive analysis. White papers can be useful for helping prospects identify their needs and make purchasing decisions. Content for Biz researches your audience to identify unique and compelling topics that will set you apart from competitors. We help build trust between buyers and sellers with thoughtful and objective branded content.
Credible Case Studies
It’s no wonder that 58% of marketers use case studies to sell their products and services. What could be better than having a customer sell for you? Case studies give your business credibility and allow B2B buyers to imagine their company using your products and services. Show how you solved a similar problem for a customer and potential customers are instilled with a new level of comfort and trust. Using a proven interview process, Content for Biz delivers authentic customer stories to build your reputation.