Integrate Your Approach to Content
Is responsibility for social media sites, blogs and press releases divided among different individuals or departments? We’ll show you how to maximize your impact and investment with an integrated content strategy. We’ll create a plan that coordinates every aspect of your online marketing program.
Web copy needs to change with each new product launch, company initiative or re-positioning. Consistency and tone reflect your brand and its promise to customers. Website copywriting is a craft that makes reading a pleasure, a resource and an invitation. Our process begins with comprehensive keyword research to ensure positive search engine results. Applying both science and art, we find the right words.
Business Blog Writing
Companies that blog regularly have 55% more website visitors than companies that don’t. They also generate more sales leads. One of the biggest impediments to a successful blog is content development. What kind of content will engage your audience? Who can write it? When and how often? A professional writer understands industry issues as well as your company’s position and objectives.
The Direct Marketing Association reports that every dollar spent on B2B Email marketing had an ROI of $37.28 compared to $4.64 for non-direct marketing advertising. Valued content educates B2B buyers and allows you to stay in touch with customers throughout the long buying cycles of B2B products and services. From creating compelling subject lines to utilizing effective calls to action, we make your emails work hard.
Social Media Marketing
Some businesses take the “just do it” route to social media marketing. Basic approaches can start generating traffic. But for how long? Is this approach meeting your business objectives? We develop a strategy around shareable content that connects you with potential customers and industry influencers. We’ll show you how to use the right tools to create efficient processes. Get more from your social media marketing.
Public relations is an important component of any online marketing initiative. We start by showing you what it takes to be newsworthy. Our public relations services will help you build authoritative inbound links as well as real relationships with journalists and bloggers.
Whitepapers & Case Studies
For effective lead generation B2B marketers often find success with whitepapers. We research buyer needs to find irresistible content that will help you nurture buyers throughout the buying cycle. Authentic case studies let customers do the selling for you.