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	<title>Content for Biz Inc.</title>
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	<description>Better Content, Better Results</description>
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		<title>The Buzz About Content Marketing</title>
		<link>http://contentforbiz.com/2013/05/the-buzz-about-content-marketing/</link>
		<comments>http://contentforbiz.com/2013/05/the-buzz-about-content-marketing/#comments</comments>
		<pubDate>Fri, 17 May 2013 23:18:20 +0000</pubDate>
		<dc:creator>Joanne Costin</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

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		<description><![CDATA[The Buzz About Content Marketing from jmariecostin]]></description>
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		<title>Can Content Bring More Parts &amp; Service Business?</title>
		<link>http://contentforbiz.com/2013/05/can-content-bring-more-parts-service-business/</link>
		<comments>http://contentforbiz.com/2013/05/can-content-bring-more-parts-service-business/#comments</comments>
		<pubDate>Tue, 14 May 2013 16:16:32 +0000</pubDate>
		<dc:creator>Joanne Costin</dc:creator>
				<category><![CDATA[Construction]]></category>
		<category><![CDATA[Content Marketing]]></category>

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		<description><![CDATA[In preparation for this week’s AEM Marketing Council Meeting focused on CONEXPO-CON/AGG,  I’ve spent a lot of time looking at the types of content equipment owners can access online.  Compared to other businesses, dealer and manufacturer websites are uninspiring. Most websites offer  a wealth of product information, but comparatively little content on how to reduce equipment maintenance costs or repair machines.  Perhaps dealers don’t want to give away their secrets and manufacturers don’t want to admit their machines break. In either case, both manufacturers and dealers are missing an opportunity.  Maintenance content could be used to build relationships and [...]]]></description>
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		<title>Trade Show Content Marketing Ideas That Work</title>
		<link>http://contentforbiz.com/2013/05/trade-show-content-marketing-ideas-that-work/</link>
		<comments>http://contentforbiz.com/2013/05/trade-show-content-marketing-ideas-that-work/#comments</comments>
		<pubDate>Mon, 13 May 2013 17:45:39 +0000</pubDate>
		<dc:creator>Mary Klest</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[trade shows]]></category>

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		<description><![CDATA[Trade shows attract quality audiences with one in every two attendees planning to buy during the next year. Marketers can reach these ready-to-be-influenced prospects with content. View the story &#8220;Trade Show Content Marketing Lessons&#8221; on Storify &#160;]]></description>
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		<title>Is Your Content Animal, Vegetable or Mineral?</title>
		<link>http://contentforbiz.com/2013/05/is-your-content-animal-vegetable-or-mineral/</link>
		<comments>http://contentforbiz.com/2013/05/is-your-content-animal-vegetable-or-mineral/#comments</comments>
		<pubDate>Tue, 07 May 2013 13:24:34 +0000</pubDate>
		<dc:creator>Mary Klest</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Content Planning]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[content strategy]]></category>

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		<description><![CDATA[Some companies value their content as much as the products they sell. As a service content can explain the benefits of big data or sell soda. It works as a trade: You give me your contact information and I will let you download my content. But like a chameleon content takes on different textures and tones. At Content For Biz we provide content writing services for B2B companies. Part of our mission is to help clients think differently about content. So, rather than describe content as a commodity using the product, service, trade triad, let&#8217;s use animal, vegetable or [...]]]></description>
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		<title>Does Your Content Travel Well Across Channels?</title>
		<link>http://contentforbiz.com/2013/04/does-your-content-travel-well-across-channels/</link>
		<comments>http://contentforbiz.com/2013/04/does-your-content-travel-well-across-channels/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 14:05:30 +0000</pubDate>
		<dc:creator>Mary Klest</dc:creator>
				<category><![CDATA[Content Planning]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[content writer]]></category>
		<category><![CDATA[web content]]></category>

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		<description><![CDATA[Think of a well-packed suitcase. The size limits its capability, but not its function. Constraints can be good especially if you need to carry your bag from place to place or when you need your content to travel well in all conditions and across channels. By that I mean gaining attention amidst the flurry of headlines, tweets, posts and images that fly past us each day. We are all confined by time and space. So my thought is to use it wisely. Like the suitcase, you need to pack your content well. Many people won’t believe that you can [...]]]></description>
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