Content business trends this week focus on being social, customer experience, blogging and niche markets. Brent Leary on SmallBizTrends.com interviewed Sandy Carter, Vice President of Social Business Evangelism at IBM. When asked about the difference between using social media tools and being a social business, she replied: “It is someone who has social embedded into sales, HR talent management, product innovation, customer service. It’s about taking these tools and techniques and making those processes much more competitive.”
About market intelligence, Carter said: “My favorite saying is that analytics is the ‘new black.’ ” Carter also talked about identifying influencers, those 15% who influence the rest of a company’s clients. “You really need to look at those who have the most influence in a particular subject matter area.” She discounted identifying influencers only by their number of followers. Look for engagement.
On the Business2Community site, a post by Omar Zaibak Top 10 Customer Service Trends for 2012 highlights how companies are giving priority to customer experience efforts. The top five customer service trends cited include: mobile, social media, community-based service, the Cloud and customer feedback. You can download a full report from the site.
Does your company have a blog? If not, maybe it’s because no one is comfortable writing for your audience. In her post, The 3-Step Process for Creating Your Blog Voice, Lisa Barone at Outspoken Media, Inc., gives this advice: Know who you are blogging for, know who you are, and know what already exists.
Other business trends highlighted this week came from social media maven Mari Smith who created a video titled 7 Social Media Trends, John Viera, director of Sustainable Business Strategies at Ford and CEO Rieva Lesonsky on Open Forum who identified 3 Hot Market Trends: Weddings, Educational Support, and Plus-Size markets.
As you can see, content business trends revolve around effective communication. Get your content right and you will connect.