Whatever B2B service or product you offer, chances are there are some related best practices. Best practices are something most of your B2B customers are interested in. Your experience and knowledge is valuable and useful to potential customers. Here are five great formats for sharing best practices.
1. Share Survey Results
Mail Chimp shares best practices for writing email subject lines. In this case information is based on survey data, but insider knowledge could work just as well.
2. Focus on the Stars
Create a story around the stars of your industry. What is the best practice and who does it best? Select your winning subjects and create a slideshow around them. Business Week’s Customer Service Champs combines short but effective copy with an interesting graphic.
3. Ask the Experts
Ask the experts how they would address a particular best practice. This blog post from Green Biz provides expert tips for a greener fleet.
4. Make Rules
There is something irresistible about rules. They provide information in a simple and easy-to digest format. Rules are a great way to promote the safe use of a product . Check out these new rules related to food safety.
5. Learn from Your Mistakes
Talking about mistakes is a round about way of demonstrating best practices. For commercial real estate agents content might be titled “The Five Biggest Mistakes when Leasing a Commercial Property.” Business decision makers want to know about real world failures so they can avoid them.
As a marketer and content writer focused on foodservice and construction, I see plenty of content opportunities missed. It’s no longer enough to have a nice website, you need content that will continue to draw traffic and qualified leads. Best practices may very well be your best content. If you don’t know where to start, call us.