Content writers and industry professionals need to track trends to stay current, find topic ideas to write about and learn what terms people are using to search the Internet. You can gage what keywords and topics are trending outside and within your industry, today, last month, and annually using these three best sites for content trend tracking. This is a routine I find effective as a content writer and communications strategist.
First, check out Google Trends. Early this morning some trending topics were “gold prices,” “Nestle” and “Stephen Hawking.” The price of gold is surging to new heights. If you are in the finance world, adding the words “gold prices” to your blog post, e-newsletter, or social media titles today will likely increase your traffic.
You can change the date and see what the search trends were any day in the last year. Lots of people search for the Dow Jones Industrial Average using “djia.” Use the right abbreviations/terms and you have a better chance of connecting with your audience. Google Trends is updated every hour. You can subscribe to “Hot Trends” through an RSS feed.
Trends Buzz gives a great overview of the most searched words at the moment on Google, Yahoo, Twitter, Alexa, Blogpulse, Wordtracker, Wikipedia and more. Clicking on the term link opens up a listing of content on the subject.
My other favorite site for reviewing trends and topics is Alltop. The home page has popular articles by good writers. You can search by industry or keyword to get all the most searched for topics. It’s sometimes hard for me to get off this page. It shows how great headlines draw reader interest.
Use these sites for tracking content trends and audience patterns emerge. Understanding how popular content fluctuates can help you plan your content accordingly. Knowing what words people use to search and the power of a good headline are added benefits of monitoring these 3 best sites for tracking content trends.
How are you using Internet trends to drive traffic to your site?